Driving the 1950 Chevrolet Thriftmaster reimagined by ICON // Bring A Trailer
The Chevrolet Thriftmaster, introduced in 1947, was part of Chevrolet's Advance Design series of trucks that revolutionized the post-war pickup market. The Thriftmaster was a robust and dependable workhorse that quickly became popular among farmers, tradespeople, and small businesses. With its timeless design and sturdy construction, the Thriftmaster showcased Chevrolet's commitment to delivering reliable and versatile trucks. Powered by a 216-cubic-inch inline-six engine, the Thriftmaster offered ample power for its time and provided a smooth driving experience. Its spacious cab and comfortable interior made it a practical choice for long hours on the road. The Thriftmaster's enduring appeal lies in its classic styling, durability, and its contribution to shaping the iconic American pickup truck heritage.
Icon 4x4 is a renowned company specializing in the creation of custom-built, off-road vehicles that blend classic designs with modern engineering. Founded by Jonathan Ward in Los Angeles, California, Icon 4x4 has gained a reputation for its meticulous attention to detail and uncompromising approach to craftsmanship. The company's mission is to breathe new life into iconic vehicles from the past, such as the Ford Bronco, Toyota Land Cruiser, and Jeep CJ, by combining them with modern technology, performance upgrades, and luxurious features. Icon 4x4 vehicles are known for their impeccable build quality, innovative design choices, and the ability to withstand the rigors of off-road adventures while providing a comfortable and refined driving experience. Each vehicle is meticulously handcrafted, utilizing top-notch materials and incorporating cutting-edge technologies to ensure optimal performance, reliability, and driver satisfaction. Icon 4x4 has successfully carved out a niche in the automotive industry, appealing to enthusiasts who seek a harmonious blend of classic aesthetics, modern functionality, and uncompromising quality in their off-road vehicles.
What Icon does to these Thriftmaster's is a work of art. The design is impeccable, the custom touches (and there are LOTS of them) all seem to work together to form a balanced overall look. Nothing about this truck is overkill, or cliché. This is the pinnacle of hot rod builds. The paint colors, the glass color, the pinstriping, the wheels, the accents, the wood finish, the leather choices...oh my. Someone OCD'd over the build of this truck and it just the most wonderful thing.
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